Most Searched Topics in the UK on Google

A snapshot of the year’s biggest moments and trending queries has been revealed by Google of the UK’s most-searched topics of 2024.

Top of the list were Oasis, whose reunion for a UK tour in August catapulted them to the forefront. Oasis tickets became the second most searched “how to” query of the year, reflecting immense excitement among fans.

Public attention was also drawn to events like the US presidential election and the rise of 17-year-old darts sensation Luke Littler, who reached the PDC World Championship final in January.

The most popular news searches

In July, England’s men’s football team dominated headlines as their journey to the Euro 2024 final in Germany became the UK’s most searched topic. Despite their valiant efforts, they lost 2-1 to Spain, leaving fans heartbroken but proud.

Second most-searched news story was the sudden death of former One Direction star Liam Payne. Other notable news stories included the disappearance and recovery of British teenager Jay Slater on Tenerife and the tragic death of TV doctor Michael Mosley on Symi.

1. Euros
2. Liam Payne
3. Jay Slater
4. Michael Mosley
5. US Election
6. Kate Middleton
7. Baby Reindeer
8. Olympics
9. Oasis tickets
10. Fool Me Once

Top People Searches

Kate Middleton’s health journey, including a cancer diagnosis and chemotherapy treatment, made her the UK’s most-searched person. President-elect Donald Trump and Labour’s Sir Keir Starmer, who led his party to power after 14 years, also ranked high.

1. Kate Middleton
2. Donald Trump
3. Luke Littler
4. Keir Starmer
5. Imane Khelif
6. Alan Hansen
7. King Charles
8. Richard Gadd
9. Michelle Keegan
10. Yung Filly

Top Film and TV Searches

Tim Burton’s Beetlejuice Beetlejuice led film searches, while Netflix’s Baby Reindeer dominated TV, sparking real-world intrigue over character identities.

Film

1. Beetlejuice Beetlejuice
2. It Ends With Us
3. Inside Out 2
4. Dune: Part Two
5. Deadpool & Wolverine
6. Alien: Romulus
7. Gladiator II
8. Poor Things
9. Madame Web
10. Joker: Folie À Deux

TV

1. Baby Reindeer
2. Fool Me Once
3. The Gentlemen
4. One Day
5. Fallout
6. Monsters: The Lyle and Erik Menendez Story
7. Rivals
8. The Perfect Couple
9. Mr Bates vs The Post Office
10. Until I Kill You

Top Athletes

Darts prodigy Luke Littler topped athlete searches, thanks to his historic PDC World Championship run and later triumphs. Jude Bellingham and Simone Biles also made the list.

1. Luke Littler
2. Lamine Yamal
3. Simone Biles
4. Jude Bellingham
5. Adam Peaty
6. Anthony Joshua
7. Ollie Watkins
8. Chris Hoy
9. Cole Palmer
10. Nico Williams

“How to” and “When is” Queries

The year’s top “how to” query was “how to vote in the UK,” while many sought to watch the Northern Lights and blockbuster boxing events. Meanwhile, “when is the US election” was the most popular timing-related question, followed by interest in major sporting and entertainment events.

How to

1. Vote in the UK
2. Get Oasis tickets
3. Watch Fury vs Usyk
4. Watch Tyson vs Paul
5. Make a pornstar martini
6. Watch the Olympics
7. See the Northern Lights
8. Block someone on TikTok
9. Make life in infinite craft
10. Vote for the UK in Eurovision

When is

1. The US election
2. The budget
3. The Euros final
4. Coronation Street on this week
5. Mike Tyson v Jake Paul
6. England playing next
7. Traitors on
8. The solar eclipse
9. The general election
10. The World Cup

Google’s data reveals a year of pivotal moments, ranging from cultural milestones to national events, shaping the UK’s collective curiosity in 2024.